Guides

Plain-English guides to watching your competitors, written for Shopify brand teams.

Black Friday

Get ready for the busiest month of the year.

A routine for knowing when a sale starts, how deep it goes and when it ends.

7 min read Oct 5, 2026

What to check before, during and after Black Friday week, in order.

6 min read Oct 5, 2026

How to check whether a competitor’s crossed-out price is a real cut.

6 min read Oct 5, 2026

Useful any time of year.

Three ways to watch a competitor’s prices, and how to pick one.

6 min read Oct 5, 2026

Where a competitor’s new product shows up first, and how to get told.

5 min read Oct 5, 2026

Five public signs of what sells best on a competitor’s store.

5 min read Oct 5, 2026

How to see a competitor’s sell-outs, and how to use the opening.

5 min read Oct 5, 2026

Five ways to find the stores your customers actually compare you with.

6 min read Oct 5, 2026

A one-page analysis to fill in for each competitor in under an hour.

7 min read Oct 5, 2026

Free during the beta.