Terms of Service

1. What Trailwatch does

Trailwatch tracks the public websites of Shopify stores you add, typically your competitors’: their products, prices, sales and stock, and a few key pages. It checks them on a recurring basis and tells you about meaningful changes through instant alerts (by email, or Slack if you connect it) and a Monday briefing that explains, in plain English, what the week’s moves may mean for your store. The service is provided on an “as is” and “as available” basis, and we may add, change, or remove features over time.

2. Your account

You need an account to use Trailwatch. You are responsible for keeping your login credentials secure and for all activity under your account. You must provide an accurate email address and be at least 18 years old, or the age of majority in your jurisdiction. Notify us promptly at [email protected] if you suspect unauthorized use of your account.

3. Acceptable use

You agree not to use Trailwatch to:

• track pages that require a login, sit behind a paywall, or are otherwise not publicly accessible;
• break the law, infringe intellectual property, or violate the rights or privacy of others;
• circumvent, overload, or interfere with the service, our infrastructure, or the websites being monitored;
• resell, redistribute, or provide the service to third parties as your own.

Trailwatch only retrieves publicly available pages, respects robots.txt, and identifies itself with a descriptive User-Agent. We may refuse websites that aren’t Shopify stores, marketplaces, and addresses we can’t read. You are responsible for ensuring the stores you add are ones you are permitted to track.

4. Plans, limits & billing

Trailwatch is free during the beta, with a limit on the number of stores you can follow (currently 10). We will tell you before paid plans launch and will never charge you without your agreement. Paid subscriptions will be billed through our payment provider, Paddle, which acts as the merchant of record for your purchase. Billing, cancellation, and refunds are described in our Refund Policy.

5. Your content

The store addresses you add and the account details you provide remain yours. You grant us permission to fetch, process, and store copies of the public catalogs and pages of the stores you add solely to operate the service — for example, to detect and explain changes. We do not claim ownership of the third-party content we retrieve, and we do not store personal data found on those stores.

6. Intellectual property

Trailwatch, its branding, and its software are owned by House of Ruga LLP. These terms do not transfer any of our intellectual property to you. You may not copy, modify, reverse-engineer, or create derivative works from the service except as permitted by law.

7. Third-party services & websites

Trailwatch monitors third-party websites we do not control and relies on third-party providers to operate. We are not responsible for the content, accuracy, or availability of the stores you track, nor for outages or changes in the services we depend on. Moves, explanations and briefings are generated with automated tools, including AI, and may contain errors — treat them as a helpful signal, not a guarantee.

8. Disclaimers & limitation of liability

To the maximum extent permitted by law, Trailwatch is provided without warranties of any kind, and House of Ruga LLP is not liable for any indirect, incidental, or consequential damages, or for any loss arising from missed moves, inaccurate explanations, or service interruptions. Our total liability for any claim relating to the service is limited to the amount you paid us in the three months before the claim arose. Nothing in these terms limits liability that cannot be limited under applicable law.

9. Suspension & termination

You may stop using Trailwatch and delete your account at any time. We may suspend or terminate accounts that violate these terms or that we reasonably believe create legal or security risk. Deleting your account removes your data as described in our Privacy Policy.

10. Changes to these terms

We may update these terms as the service evolves. When we make material changes we will update the date above and, where appropriate, notify you by email. Continuing to use Trailwatch after a change means you accept the updated terms.

11. Governing law

These terms are governed by the laws of India, and the courts of India will have jurisdiction over any dispute, without prejudice to any mandatory consumer protections available to you where you live.

12. Contact

Questions about these terms? Email us at [email protected].