Find your store’s competitors

Enter your store and get a list of the brands selling products like yours. Edit it, then track them free.

Enter your Shopify store’s URL. We suggest Shopify stores you compete with, and you can edit the list.

Competitor stores will appear here — suggested from your store, and yours to edit.

How it works

A starting list you can edit, not a final answer.

  • We read your store

    Your homepage tells us what you sell and who you sell to.

  • We suggest likely competitors

    An AI model suggests brands selling similar products to a similar customer, with their own websites.

  • You choose who to track

    Remove any that don’t fit and add ones we missed. Marketplaces like Amazon are left out.

Questions

How accurate are the suggestions?

They’re a starting point. The model knows many brands but can miss new or very small ones, so check the list and edit it before you track anyone.

Why do I need to enter my own store?

It’s the best clue to who you compete with: what you sell, at what price, to whom. We don’t save it unless you sign up.

What happens after I pick competitors?

Join the beta and they’re added to your account, ready to track. TrailWatch then tells you when they launch products, change prices, start a sale or sell out.

Is this free?

Yes. There’s no sign-up to see the list. If you run lots of searches in a minute, we’ll ask you to wait a moment.

More free tools

All free tools

Shopify store checker

See if any site runs on Shopify, and how we can tell.

Store snapshot

A store’s catalog size, sale share and price range at a glance.

Sale checker

Find out if a store is running a sale right now, and how deep it goes.

Built by Chandan Dongre, founder of TrailWatch